Adwords Training

Inhouse PPC / Adwords training can provide your business with a highly cost-effective route to driving your online sales forward. If you’re looking at initiating a new online marketing strategy or require training for current members of staff to administer your online marketing requirements then lets have a chat!

PPC Marketing & Advertising

Specific areas that I can directly assist you with include answering and analysing the most common questions;

• ‘Why do we see a massive amount of impressions but no clicks?’
• ‘I’m a small retailer – does Adwords make sense for my business?’
  
• ‘Our Quality Score is poor and each click costs us a fortune’
• ‘People are clicking our advertising but nobody is purchasing’
• ‘How can we track how successful our campaigns are?‘
• ‘Why do our competitor ads always show above our own?’
• ‘This simply isn’t proving cost-effective, how can we improve our results?’
• ‘No matter what we do, our Google advertising just isn’t showing!’

PPC Advertising Training

Together we can look at exactly how your Adwords PPC campaigns have fared and pinpoint areas of improvement. Specifically, my training will drive a far greater cost-focused approach to help you achieve your business needs.  By isolating areas of weakness within your campaigns and building upon new opportunities you can quickly turn around your paid search campaigns.

It requires a certain level of experience to be able to master an Adwords campaign. Not only do you need to understand what your customers are looking for, you also need to provide Google with what THEY are looking for.

We look at areas of improvement including;

• Quality of your landing pages
• Bid management structure to ensure you are not over or underbidding to reach your necessary goals
• Ad Quality to ensure your ads are categorised and relevant to the particular keywords you purchase
• Understanding the Adwords Interface and taking advantage of the array of information available to you
• Implementing tracking code to make sure all of your ad spend is accountable
• Competitor Analysis to pinpoint the strengths and weaknesses of your competitors ad spend
• Budget Recommendations to allow for a truly maximised offering

Call me today on +44(0)845 519 5650 or pop your details through using the form below to see how I can work with your business to generate the most compelling and optimised Paid Search campaigns for you and your business.