Social Media
Social Media – the next big thing on the Internet. Web 2.0? Web 3.0?
Now You Know Who's Watching You...
The terminology is irrelevant, remove the fluff regarding Social Media and you have potential access to the most communicative form of online presence available to you and your business.
Social Media has rewritten the ‘web dictionary’ during 2009 with terms such as Retweet (RT) becoming part and parcel of conversions similarly to how email took off in the mid-90s. Simply put, it’s here to stay.
For you and your business, before entering what could be a potential minefield you need to understand the following;
What do you want to achieve through your Social Media activity?
- to develop a platform for sales?
- to develop a platform for lead generation?
- to develop a platform for customer service?
- to develop a platform because it appears every other business in your market place is doing the exact same thing?
Who Champions Your Social Media Strategy internally?
- Do you hand the reigns to your office junior?
- Is this a marketing initiative? or PR? or Sales?
- Do you speak through the voice of your company CEO?
- How do you monitor online conversations regarding your business and competition?
- Can you or your colleagues afford the time to assure you administer an optimised campaign?
- Do you hand over all relationship build to a consultancy?
There’s no right or wrong answer. The strategy is dependent on how and where you wish to position yourselves. Read my Social Media – To Tweet? or Not to Tweet? article for my current thoughts regarding whether it makes sense to dip your toe in the shallow end, or leap from the diving board!
I’ve used Social Media as a great tool for my own promotions as well as those for clients through the full business cycle phase range (startups, established UK businesses and International brands).
If you’re unsure as to how to drive your online business forward through the likes of Twitter, YouTube, Facebook and the next big name … I’m happy to have a chat!
