PPC Management

Creating Successful Adwords PPC Campaigns for the UK Business

A highly effective Google Adwords Campaign ... looks easy from the outside, but can feel like a tricky puzzle without experience and time set aside.

Paid Search (Pay Per Click Advertising or PPC) gives you and your business direct access to the millions of UK residents searching each and every day through the main search engines (Google Adwords, Yahoo! and Bing).

From an advertising perspective, it has proved a phenomenon. As recent studies have shown, more budgets in the UK are allocated to online advertising than TV advertising. This immense growth has happened for one reason….

Online advertising represents the most cost-effective route to market within the UK

The trouble for many companies, large and small, is the fact that every business, including your competitors, are now taking advantage of this marketing offering. Why?

• You control your costs – whether daily, weekly or monthly down to the exact penny.
• You can amend your advertising message 24/7
• You choose which keywords best suit your target market
• You choose how much you’re prepared to spend to attract a search browser to click on your ad
• You can have your advertising displayed on Google within minutes
• It’s a highly suitable advertising mechanism for online Retail Sales, B2B Online Lead Generation for professional services such as Accountants, Legal Firms and Design Houses or simply to generate qualified traffic for new venture business startups

Now, here’s the downside:

• You and your competitors are competing for the same target market
• Google qualify the validity of your website and ad against a huge checklist of components making up their algorithm (the Quality Score)
• You could be competing against huge retail brands on the same key phrases who have far greater advertising budgets
• You need to constantly manage your bids to ensure they are no simply going to waste on the 2nd or 3rd pages
• You need to analyse each and every keyword to ensure they are providing your business a Return on Investment (ROI)
• Time and Understanding

The final point is critical, do you have the time available to fully understand how Adwords works and how best to optimise your advertising to suit your business?

To avoid missing out on the tremendous opportunity available to you advertising your business through Google Adwords it is recommended you speak to a specialist. Somebody who understands the market, has experience advertising a variety of businesses that match your particular needs, and offers the level of accountability to truly make your ad budget spend pay off.

… my pitch!

I’ve worked on a vast range of successful Adwords campaigns since Google launched PPC Advertising in 2002. I hold a Google Adwords Qualified status earned through developing a deep understanding of the full array of opportunities available through paid search.

During the past 8 years, since the inception of PPC Advertising I have:

• Produced and managed optimised accounts with ad spends from £150 per month to £150,000 per month
• Built Paid Search strategies for a wide range of Startup Businesses
• Employed optimisation techniques for world-renowned brands
• Retained a primary focus on the most important aspect of all…. Return on Investment

Whether you and your business are

• just starting up
• looking to employ Paid Search techniques for the very first time
• looking at developing more cost-effective routes to market
• finding Adwords is costing you more than it should be
• confused by the whole entire thing!

then please feel free to contact me direct to see how I can assist your business in generating a whole new route to market.