Pay Per Click (PPC) Marketing Consultant – Ian Rhodes

Since 1996, I’ve worked with UK & International businesses to create, manage and optimise highly effective Search Engine-based marketing campaigns.

Search marketing is constantly evolving and in order to be seen and heard by your business prospects, you need to position your company wherever your prospects are looking or listening.

You read the blogs of ‘Online Marketing Experts’ and the books by ‘Digital Marketing Gurus‘ to build a picture of how your online business should be shaped. Research is one thing, application is a whole other process.

My role as your Search Marketing Consultant is to understand your business and your business needs and to build and manage the path that will place you in front of your business prospects. Whether you’re a Startup, a Small Business or Multinational Corporation, the ‘theory‘ of Online Marketing retains the same structure. The application? That’s a whole different matter.

My focus is always upon Google. It’s where your business prospects start they research journey and we work together to ensure your site is where they complete the journey.

The correct mixture of SEO Strategy and PPC Management will ensure your business is a click away from developing new relationships with new clients.

As a freelance Online Marketing Consultant my role is flexible and fits around your business needs;

Google Adwords (PPC / Pay Per Click) is where your competitors are spending their online budget and it’s where you need to compete to ensure your business thrives online. Without research, structure, or analysis, you will simply be gambling your hard earned marketing budget with nothing left to show for it.

Optimisation of your PPC Management process ensures:

• correct targeting and keyword research to ensure you’re bidding on the key phrases that win business
• budget optimisation to deliver quality traffic levels without overbidding on unnecessary terms
• analytical understanding of which keywords deliver the highest ROI for your business and building that research into your overall Adwords strategy
• exploring opportunities using ‘longtail‘ phrases which offer quality click thrus at a fraction of the price of broader terms
• landing pages which deliver results for your business and offer your site visitors the easiest access to the information that they are looking for
• Ad campaigns which target your potential prospects developing a high click through rate (CTR) whereby Google reward you with a high Quality Score which reduces your overall costs and increases your visibility and positioning

These 6 key areas combined will ensure your business succeeds in the highly competitive world of PPC Advertising. It’s no longer a simple case of popping cash into your Adwords account each month and hoping for the best. To receive a free telephone consultation click here

I’ve managed Adwords accounts since 2002 and PPC advertising campaigns since 2000. Whether as an employee, a business owner, agency owner or now as a qualified consultant, I’ve delivered results for 100s of businesses through Adwords PPC.

If you’re looking to increase your business’ understanding of Adwords and how Adwords can play a vital role in your inbound marketing campaigns than call or email me for a free initial consultation.

I work with B2B and retail businesses, large and small, across the UK delivering in-house or telephone-based training and coaching tailored for your business to:

• understand the basics of Adwords campaign structure, analysis and day-t0-day management
• work together to help you understand how your current Adwords campaign can be managed in-house to ensure a rapid turnaround in your success rate
• isolate under-performing (budget syphoning) campaigns and look at how to best monitor and improve campaigns in the future
• look at how you can educate your current staff to build successful Adwords PPC Advertising in-house
• view your competitors and see how you can learn from their campaigns and beat them to those coveting Ad positions without emptying the bank account
• answer the questions that will help you better understand Adwords how it can build new lead generation opportunities for your business

To receive a free telephone consultation click here

Is your current Adwords Campaign underachieving? You’ve spent hours carefully plotting your keywords, setting your campaign budgets accordingly, but no clicks? The last thing you and your business wants is to see marketing budgets wasted on poorly performing campaigns. My PPC Audit is setup to assist small businesses as well as companies operating complex international campaigns running on budgets from £100/mth to £100,000/mth.

The PPC Audit documents:

• the historical strengths and weaknesses of your Google Campaigns and individual Ad Groups
• how you can significantly improve your keyword Quality Score to increase clicks and decrease your average CPC (Cost Per Click)
• how to correctly organise your keywords and improve your CTR (Click Thru Rate)
• competitor analysis – why certain company’s advertising always appears above yours
• opportunities to further expand your Ad campaigns using ‘longtail’ key phrase buying strategy
• how you may improve conversions through more effective landing pages
• how to manage your account more effectively in-house, or take control of the relationship with your present PPC Agency

To receive a free consultation to see how we can work together to understand the shortfalls of your current campaign simply click the button below and I’ll be in touch to offer my free initial advice

Successful Search Engine Optimisation implementation and management can become the Golden Egg for your business. Likewise, the thought process is the same across every business owner’s mind and corporate boardroom in the UK and worldwide. My involvement with Search Engine Optimisation began pre-Google back in 1996. I’ve learned the hard way, getting my hands dirty with code, trialing, failing, trialing once more eventually building campaigns which deliver significant results for online businesses. Ignore the claims of ‘guaranteed number one spot on Google‘ and ‘number one position within a day‘ - they are farcical.

Search Optimisation will build a long-term highly lucrative proposition for your business IF structured and managed correctly.

As your SEO Consultant I will provide your business:

• a complete SEO Audit of your current search ranking presence
• a structure and strategy based around your existing website – no need to spend anymore budget on design work!
• research into the search habits of potential clients within your industry
• optimisation of the mechanics of your site – the META data and content structure of your website
• integratation of analytics to allow you access to a wide range of information regarding your current visitors and site popularity
• work with you to create and manage an SEO proposition which will position your business where YOU want to be
• an understanding and integration of  local-search based content to drive additional enquiries and sales from within your own locale or region

To receive a free telephone consultation click here

Having run my own successful online business for 5 years I know the difficulties finding information and guidance in respect of smaller online budgets. The mentality is different – the money is out of your OWN POCKET!

I offer specific guidance for Small Businesses in relation to SEO, PPC and Social Media through

• my Small Business Online Marketing Blog

• my BusinessReach Twitter Account

• Facebook Business Page.

• Don’t forget to sign up for my monthly newsletter, Make Your Marketing Click!

As a business owner, your time is in short supply and you want to work with reliable and highly motivated individuals that get the job done. I work with a range of UK and US based small businesses taking the role of ‘Marketing Consultant’ coaching business owners to ensure all aspects of their online marketing advertising are optimised and producing the results your business needs. Call me today, or email your details across by clicking the button below, and receive a free no-obligation consultation to find out how you can be producing better results for your business online.