Online Retail

The “build it and they will come” mentality doesn’t, unfortunately, stretch to the Internet…not just yet anyway! There’s nothing quite like the feeling of clicking ‘refresh‘ and seeing your website live in all it’s new found glory…. but, that’s now the easy bit over and done with. Now, people have to find it. This is where the high street really differentiates itself from the internet, in both a good and a not so good manner.

People don’t simply stumble across your website, not unless you have acquired an exceptionally savvy URL or been fortunate enough to be reviewed within the UK press. There’s no “park on the high street and pop in their for five minutes” mentality to shopping on the web. Web shopping is all about convenience. Convenience in getting what the user wants, at the price they want it, and in the timeframe they desire. A simple script, but one that is so overlooked by many online retailers.

Not only do you have to have the product offering displayed and presented on your website, you have to ensure the user can FIND your website. This is the unchecked tickbox on your list which has probably assisted you in finding us. We appreciate every retailers offering is different and therefore prefer to understand and analyse your retail business’ opportunity by talking to YOU. You understand your business and your business needs better than anyone. We feel we understand the Internet and the marketing opportunities available better than anyone. The correct methodology for marketing your retail business online is based on your own business and your own ambitions. This approach is taken whether you are a one-man startup or a multi-national retail chain.

Understanding your business allows us to work with you to build a picture of the customer you want to attract. We work alongside you to develop your online marketing strategy firstly by understanding your products to then understand your user. What phrases will your ideal customer use to seek your products? How can we engage the attention of your potential customers? How do we channel the user straight to the product they are looking for? How do we work to assure the user that YOUR retail shop is the place to trust and to shop at?

Online marketing isn’t simply stuffing a range of keywords into your site content or “metatags”. It’s understanding and engaging your customer and using this information to attract your customer. We always recommend a package of natural search, paid search, affiliate marketing and email to ensure all channels are open. We also look to see how you can evoke interest through community campaigns – facebook, twitter, blogging.

We build the complete picture based on your business. There’s no “retailers online guide for dummies” that relates specifically to you. We have years and years of experience working on a wide variety of retail-based marketing opportunities that help us to build the methodology which is then used as the backdrop to ensure your business utilises our experience to drive your revenue and traffic patterns forward.

Before spending any further money on Amazon’s Online Marketing Bestseller list, Call, Email or arrange a meeting with me today to see how we can not only assist but develop your online marketing strategy to ensure maximum results for your retail business.