Magazine Publishers

As the recession continues to bite into the consumer’s pocket, advertising cutbacks and increased production costs have hit the UK publishing industry hard.

The ability to generate a cost-effective marketing initiative to incentivise subscriptions to revitalise circulation and increase ad revenue has never been so important.

I have been involved with the UK Magazine Publishing Industry for over 12 years generating over £5million of subscription revenue for UK publishers

I helped launch the first retail site consolidating subscription sales, the first Paid search advertising for subscriptions and one of the UKs first affiliate programmes…. to put it simply, I know how to promote subscriptions online.

I work directly with UK and International publishers. If you maintain your current online advertising in house I can directly assist with your paid search strategy to ensure your costs are kept to a minimum whilst driving brand awareness and subscription revenues for your magazine.

A key aspect for many publishers is a firm understanding of current site traffic levels and user analytics. We can work together to analyse your traffic data to find out;

  • your current Search Engine presence
  • to craft your site mechanics to greater emphasise subscription purchase
  • to enable reporting providing you with KPI data from your own site

I will introduce you to Affiliate Marketing if you haven’t already launched your own campaign. Effectively targetting niche websites (forums, portals, fan sites) to offer them a revenue share opportunity for successfully promoting your magazine.

I will also work with you to ensure your site visibility through Google, Bing, Yahoo! is maintained and optimised to provide you with free access to your core potential subscriber base.

Your paid search campaigns allow you to effectively control budgets and conversion tactics to ensure a ROI for each of your campaigns. I have worked within the Paid Search industry since day one. I have built optimal “longtail” strategy to capture the attention of core audience and driven subscription revenue for 100s of published magazines.

There are a wide range of opportunities available to help drive sales of your magazine titles. Whether you’re looking for in-house training or for me to work on a consultative basis with your publishing house, please get in touch to see how we can work together to build your subscriber database.