B2B Lead Generation

We all know how great it is to see your new sleek website launched and open to the viewing eyes of the public… once the novelty has worn off, it’s down to the simple rule of “How does our website work for us?”

The final piece of your online business proposition - attracting customers!

The final piece of your online business proposition - attracting customers!

Many of my B2B clients have allocated a large chunk of budget to making sure their websites are fast and take advantage of all the latest gadgetry the Internet has to offer, however, there’s usually a simple piece of the jigsaw missing, FINDING YOUR POTENTIAL CUSTOMERS.

In a typical B2B environment we know that the internet, in particular Google, is the principle research tool available to any business. It’s what your potential customers are using to find exactly what YOU offer. The philosophy is the easy part, finding and attracting your customers, that’s where the energies need to be focused.

A high quality online lead generation platform requires an array of marketing tools;

  • Placement - putting your offering in each reach of your potential clients. This involves looking at Search Engine Optimisation, Adwords, Affiliate Marketing and Co-operative Partnership opportunities
  • Content - without the correct content within our site your business will suffer. Google evaluates the quality of your content and matches it to the ‘Search Terms’ used by your potential clients. If your site is viewed as being appropriate, the higher up the Search Engine Results Page (SERPs) your site will be
  • Budget - in order to succeed online you will need to set aside a monthly budget allocated to Paid Search and SEO. Every penny you spend online is trackable and managed to allow to quickly understand the effectiveness of your campaigns
  • Staff Time - all well and good having that great looking website, you now need to allocate internal resource to make sure that client enquiries are dealt with efficiently, that your site is kept constantly up-to-date and your online marketing campaigns are updated and tracked to ensure maximised response rates
  • Analytics - An absolute integral part of any online campaign is the ability to track your budget expense, site visits and conversion rates. Without understanding how your visitors find your site, what they do whilst on your site and any pitfalls which may leave your visitors scratching their head in frustration your campaign will be leave you with wasted time and money

I work alongside a wide range of B2B businesses within the UK to look at all aspects outlined above to ensure a complete online marketing strategy is implemented and adhered to.

There are common areas which apply to any B2B online proposition, however, a tailored approach that focuses on the key areas of:

  • What your business wants to achieve
  • How much you’re prepared to invest in order to achieve those goals
  • What new clients are looking for
  • What your competitors are doing online
  • Determining how your campaigns are both monitored and reviewed

If you’re looking to put in place a lead generation platform for your business online lets talk to see how we can work to make it a true success.

B2B Online Lead Generation