Affiliate Marketing Consultant
In 1999, whilst Marketing Manager for one of the UK’s leading online retail businesses, I launched one of the UK’s first independent affiliate programmes. I’ve understood the principles of Affiliate Marketing from day one. Prior to the UK launch of consolidators including Commission Junction, Tradedoubler, DGM or Affiliate Window, I built a network of over 2000 websites, all managed internally promoting our range of products and instigating the foundations for the development in the UK of Affiliate Marketing.
Whilst running affiliate programmes and account managing core relationships, I own a variety of affiliate sites to help understand the exact requirements in order to produce long-term relationships.
Put simply, your affiliates are your online sales force. In order to incentivise your online affiliates you must COMMUNICATE. Affiliates are an exceptionally savvy bunch. Simply offering £x per sale or lead will not do justice to the opportunity in hand. Offering additional incentives to your top performing affiliates and to look specifically at aiding the conversion rates through your site will assure your affiliates that YOU are working for THEM as much asTHEY are working for YOU.
Key areas that are often overlooked are the adherence to standard Affiliate etiquette guidelines – paying on time, minimising fraud (and communicating with your affiliates why!), minimising site promotion of telephone sales or other offline sales(where affiliates will not see any commission earning), minimising tracking issues and being proactive within the affiliate community.
I can initiate and direct your Affiliate Marketing Strategy, to plan the day-to-day account running, speak directly with your top performing affiliates and proactively recruiting new affiliates.
I work directly with your Affiliate Marketing service provider to ensure all correct methods are in place to generate the demand and results my clients require. It is key to ensure your offering is the most cost-effective and enticing product offering to ensure the greatest return on investment. I work to educate my clients to ensure there is an understanding behind the latest affilate marketing technology (the industry is developing at a tremendous pace!) and report the success of your affiliate developments.
