B2B Marketing Planning – Great Expectations or Realistic Goal Setting?

by Ian Rhodes · 0 Comments

Ian Rhodes

B2B Marketing Planning – Great Expectations or Realistic Goal Setting?

It’s easy to get carried away with the opportunities online marketing holds for your business. Suddenly, the confinement to a particular locale vanishes… the world opens up for you to market your trade to businesses across the world. 15 years since the Internet gold rush started, you still read, each and every day, of businesses [...]

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How much fuel is in your website’s tank?

Featured

Take a moment and think about the last journey you made in your car. Think about all the actions you took without much planning or consideration – actions which were driven by your subconscious or are simply part and parcel of your driving experience. Actions such as checking your mirrors, braking at traffic lights, popping [...]

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10 Reasons Why Reactive Email Newsletters Simply Don’t Wash

Email

It’s Monday afternoon and clearly we have a few UK online retailers worried about their end-of-month figures…. I can picture the excuses emerging from the Marketing meetings; ‘The weather – nobody’s using their computers in the sunshine.’ mmm hmm ‘The football – nobody’s spending money during the World Cup.’ mmm hmm ‘The tennis – everybody’s [...]

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Just Who Are You Optimising For?

Marketing

When was the last time a Googlebot came through to your website, clicked a link and purchased a product from you? Or maybe clicked the ‘contact’ button on your website and called a member of your sales team? Never. I’m commonly referred to as a ‘Search Engine Optimisation Consultant‘ or ‘SEO Consultant‘, as I work [...]

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10 Reasons Why SEO Is Irrelevant For Your Business

SEO

All this talk of ‘Number One Ranking on Google‘. 1000′s of ideas, 1,000,000s of pages of blog content and all for what? One simple positioning on a search engine. Do we really need it?!?! The answer is a straight forward ‘No’ if any of the following apply to you and your business philosophy.

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Why a Little Negativity Will Help You Optimise Your Next Adwords Campaign

PPC

Running a B2B Google Adwords campaign inhouse, or through an external agency, can be a cumbersome task at the best of times. Seeing the Quality Score of your star keywords and phrases drop can often lead the most experienced Adwords campaign manager scratching their head. An Adwords Campaign being managed for a B2C Retailer at [...]

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4 Key Business Aspects to Plan Before Building Your Adwords Campaign

PPC

Google Adwords offers the online marketeer one of the quickest routes to market that has ever existed. You jump onboard with a new account, enter your billing details, set your budgets, buy a few appropriate keywords and off you go! It’s this almost instantaneous opportunity that leaves many business owners, directors and marketeer scratching there [...]

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Still Struggling With Adwords? A New Approach to Viewing Your PPC Campaigns

PPC

Adwords PPC Management - A New Approach To Managing Your Campaign

As business owners and managers blow the dust off of their underutilised Adwords campaigns, you know that summer is just around the corner. The blue skies and sunshine inspire us all to re-visit those underperforming aspects of our businesses. Whilst running a success business and never having enough time to dedicate to each and every [...]

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