It’s easy to get carried away with the opportunities online marketing holds for your business. Suddenly, the confinement to a particular locale vanishes… the world opens up for you to market your trade to businesses across the world. 15 years since the Internet gold rush started, you still read, each and every day, of businesses turning from backroom 1 man bands to multinational corporations in the space of a couple of years. Internet trading years are still deemed to be the same as dog years in terms of how quickly your business can grow online.
The truth is, without that exceptional piece of luck, phenomenal marketing tactic, or open wallet investor, trading online can be just as difficult as offline. Click Here For Full Article…
Take a moment and think about the last journey you made in your car. Think about all the actions you took without much planning or consideration – actions which were driven by your subconscious or are simply part and parcel of your driving experience. Actions such as checking your mirrors, braking at traffic lights, popping your wipers on when the rain began to fall, are all actions that are second nature to you and the driving experience.
Now think about the amount of time you normally spend checking your fuel gauge and judging whether there is enough petrol is in the tank to get you through your upcoming journey. It’s just a subconscious glance whilst you’re sure you have half a tank or more… but things do get a little more edgy when you’re driving with less than a quarter of a tank… Click Here For Full Article…
It’s Monday afternoon and clearly we have a few UK online retailers worried about their end-of-month figures….
I can picture the excuses emerging from the Marketing meetings;
‘The weather – nobody’s using their computers in the sunshine.’ mmm hmm ‘The football - nobody’s spending money during the World Cup.’ mmm hmm ‘The tennis - everybody’s sat on Henman Hill waiting for the next great British success at Wimbledon’. mmm hmm and last but not least, they old favourite… The Recession
To these particular retailers’ credit, they have succeeded from one important aspect. I did ACTUALLY click the links. Unfortunately, not to purchase a product (mainly due to the fact no actual products were mentioned in the email content…) simply to gauge why they would be sending out ill-timed and ill-written email content. Click Here For Full Article…
When was the last time a Googlebot came through to your website, clicked a link and purchased a product from you? Or maybe clicked the ‘contact’ button on your website and called a member of your sales team?
Never.
I’m commonly referred to as a ‘Search Engine Optimisation Consultant‘ or ‘SEO Consultant‘, as I work with clients to deliver results for their businesses through Google.
Do I optimise for Google? Sure, I put in place the necessary on-site mechanics which allow Google to view and extract information from your site to allow Google’s users to find you. There’s no denying that easing the way for Google to index and rank your site is essential, however your overriding focus should be easing the way for your customer. Click Here For Full Article…
All this talk of ‘Number One Ranking on Google‘. 1000’s of ideas, 1,000,000s of pages of blog content and all for what? One simple positioning on a search engine. Do we really need it?!?! The answer is a straight forward ‘No’ if any of the following apply to you and your business philosophy. Click Here For Full Article…
Running a B2B Google Adwords campaign inhouse, or through an external agency, can be a cumbersome task at the best of times. Seeing the Quality Score of your star keywords and phrases drop can often lead the most experienced Adwords campaign manager scratching their head.
An Adwords Campaign being managed for a B2C Retailer at least offers the opportunity to ‘cross-sell’ related products. As an example, running a search for ‘Lawnmower replacement blades‘ (…yes, sadly I am talking from my own experience!!!) can bring the consumer through to a website offering a plethora of related garden accessories. There’s the opportunity to build the email database as well as cross selling the very latest Flymo Superdooper Mower. Not completely a lost cause from the perspective of the Adwords Advertiser. However, if I was a manufacturer of replacement blades looking to develop OEM relationships with retailers, how do I stop consumers clicking my ad and wasting my advertising budget? Click Here For Full Article…
Google Adwords offers the online marketeer one of the quickest routes to market that has ever existed. You jump onboard with a new account, enter your billing details, set your budgets, buy a few appropriate keywords and off you go!
It’s this almost instantaneous opportunity that leaves many business owners, directors and marketeer scratching there heads when they receive the first invoice from Google… ‘where did all our money go?!?!?‘
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As business owners and managers blow the dust off of their underutilised Adwords campaigns, you know that summer is just around the corner. The blue skies and sunshine inspire us all to re-visit those underperforming aspects of our businesses. Whilst running a success business and never having enough time to dedicate to each and every project, dipping your toe back into the Paid Search Marketing arena can be just as frustrating as re-organising your accounts folders…. you know you SHOULD be doing it, you just NEVER get around to it. Click Here For Full Article…
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